SOAPBOX

Importance of Storytelling in PR.

We all grew up with stories. Many of us still remember the childhood storybooks that resonated into adulthood. One of my personal favourite stories is the Giving Tree. Storytelling is a common and shared human experience that transcends culture, language and time. Storytelling is also at the heart of public relations and communications. In PR,… Continue reading Importance of Storytelling in PR.